System Scout Consulting logo is complete.
I thought I’d share with you just one of my many pages of sketches. These little doodads help me work all the imagery out of my brain and onto paper. Then I can show the client what I’m envisioning. Very often these sketches end up being the raw beginnings of the final graphic. You can see the first idea of the System Scout logo coming out as an ‘eye’ on the page (left). I’m usually too embarrassed to show these sketches to anyone other than the client, but I had someone ask me recently, “How in the word did you come up with that?” So, I thought I’d share a little even though it’s rough. This is a small part of how work with concept development and branding for my clients. And honestly it’s probably my favorite part.