Here’s to the crazy ones.

When I’m in need of some creative inspiration, I look to my favorite ad campaign EVER. The “Think Different” campaign from Apple and the troublemaker himself, Steve Jobs.

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Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. – Apple Inc.

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The photo above is from the powerful biography by Walter Isaacson, called “Steve Jobs.” The book is a result of more than 40 interviews with Steve Jobs by Isaacson over a period of years. It’s a peek into the life of a man who was one of the crazy ones and he did just as the ad says… He changed the world.

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